Sunday, March 5, 2017

What Does Your Headshot Say About You?

Let's chat headshots! Anyone in business definitely needs a great headshot. Your headshot can be how people first "meet" you on your website before they decide to do business with you. So, it's very important to make a great first impression! Before you book a headshot session, here are a few things to think about:

1. How will this headshot represent my brand? For example a boxing fitness company should have a very different look than a lawyer. A boxing professional might work well to be photographed against an edgy textured concrete wall with dramatic lighting whereas a lawyer will probably request a plain corporate backdrop and soft lighting. It's great to have a vision of your brand and discuss this with your photographer beforehand. Simple descriptive words are very helpful like friendly, confident, approachable, professional, competent, edgy, dramatic, etc.

2. How does my facial expression affect potential customers? A child care worker should have a great friendly smile! I know that some people smile-on-demand much easier than others, but you should have enough photos taken with a comfortable photographer to get that great smile. Parents looking for a child care worker want to know they are hiring someone who is great with children. People like comedians, actors, magicians, etc. should show their personality through their facial expression. They should have multiple great photos that show their many dimensions. A tattoo artist could probably get away with a mysterious, stern expression appealing to their demographic.

3. What should I wear to my session? Clients ask me this all the time! If you've already determined your brand and how your facial expression will affect your brand, then you're well on your way to choosing attire for your headshot. If you wear a uniform for your job, that could be an option. If you sell fashion, you should wear clothing from your store and style it well! If you are a hair stylist, make sure your own hair is envy-worthy! Know what colours of clothing work well for your face and don't pick clothing that will be too similar to your background. For example white shirts on a white background aren't ideal. White clothing on me washes out my face whereas pink brings colour to my cheeks.

Have any questions? Drop me a line! I'm always happy to help.

Check out our full website here.

Thursday, January 5, 2017

2016 in Review- My Favourite Commercial Images

Whenever I tell people that I shoot commercial photography, they often ask, "What's that?!?" Well, it can encompass many things, but generally it's any imagery commissioned by a company that needs images for their advertising, magazine commissions including editorials and portraits, and corporate events that need documenting. I don't blog the commercial side of my business very often but I really should because I've been quite excited about how the commercial side of things has been growing. So, here is what I've been up to and some of the awesome Airdrie and Calgary clients I had the privilege of photographing in 2016:

Artist Erin Brekke Conn, shot for Airdrielife Magazine:
Volunteers of the Year, shot for Airdrielife Magazine:
Hayloft Restaurant, shot for Airdrielife Magazine:
Tangerine Bank's Pop-Up location:
Airdrie Victory Church:
Seven Saints Designs, mobile fashion boutique interiors:
Jay Raymundo of NRG Fitness, shot for Airdrielife Magazine:
James and Rachelle Ash's landscaping, shot for Airdrielife Magazine:
Peak Place Business Centre:
Val's Naming Ceremony, Event for Bow Valley College:
Find Christmas Downtown, shot for E=MC2:
The Store Upstairs and Lamb Soap Works, shot for Airdrielife Magazine:
Artist Zach Abbott, shot for Airdrielife Magazine:
Shilo Storey, real estate team:
Makeovers for Airdrielife Magazine:
Anna's Day Spa, shot for Airdrielife Magazine:
Cardel Lifestyles Christmas Party, event coverage and photo booth:
Bow Valley College, Graduation VIP imagery:
Artist Veronica Funk:
CREB Board of Directors:
Field Day for Ducks Unlimited Canada:
Shot for Airdrlife Magazine:
Check out our full website here.

Saturday, December 17, 2016

Danielle and Adam's E-Session- Airdrie Engagement Photography

I was so glad to sneak in Adam and Danielle's Airdrie engagement session the day before deep-freeze weather came in! Although we had to change locations because of road conditions, we had a great time in the beautiful, fresh snow! These two were troopers as I dragged them through the deepest snow and I'm sure had frozen feet by the end! Thankfully a little romance always heats things up! Danielle and Adam have chosen one of my favourite venues for their summer wedding in Calgary and I'm very excited to capture it for them in August!

Check out our full website here.